Levi Strauss Flagship Store
Client
Levi Strauss & Co
Project location
Paris, France
Project date
2024
Architect
NELSON Worldwide
Construction Management
Franck Baroukh, Performances LBa
Photos
Henrik Shipper
Zumtobel drives the Levi’s® immersive retail experience forward.
Located on the iconic Avenue des Champs-Élysées, the new Levi’s® flagship store is a bold expression of brand identity, architectural precision, and immersive retail design. Spanning 540 m² across two floors, the space combines Levi’s® denim heritage with a striking indigo-blue design concept, bespoke installations, and a captivating visual narrative. Highlights such as the 501® Vault, the Tailor Shop, and interactive digital displays extend the brand experience far beyond traditional retail.
An indigo blueprint for global retail
A globally aligned concept that combines Levi’s® brand identity with architectural lighting for maximum brand impact. Located in the heart of the famous Champs-Élysées, the new Levi’s® flagship store merges iconic denim heritage with an immersive store concept.
Integrated lighting solutions that enhance product presentation.
Approximately 390 VIVO II M spotlights, 51 spotlights from the SUPERSYSTEM Integral collection, 14 SLOTLIGHT ROUND pendant luminaires, 17 PANOS Infinity downlights, as well as customized solutions such as integrated speakers in the VIVO II housings, were installed. Complemented by Zumtobel’s 3-phase track system, a highly flexible, powerful, and future-proof lighting concept was created that accentuates product presentation and underscores the unique brand atmosphere.
Zumtobel as a key partner for a global flagship project.
Zumtobel played a crucial role in this international project, delivering a comprehensive service package that included lighting design, technical consulting, and project management. The collaboration spanned multiple regions and time zones—from the global design team in the USA to development and coordination in Austria, and implementation on-site in France. Regular design and alignment meetings ensured that the lighting concept was perfectly tailored to the architecture, material palette, and brand vision.
"This project demonstrates how international collaboration, precise lighting design, and a deep understanding of brand identity can lead to a consistent and impressive store experience. From the global creative organization in the USA to the technical development in Austria and the implementation in Paris, every detail was carefully orchestrated."
says Jörg Linden, Zumtobel Application Manager Retail